Chai
Est. 2023 · Indore

Where every
sip is an
affair

Handcrafted chai, warming spices, and the kind of comfort that only a perfectly brewed cup can offer. Served with love in the heart of Indore.

Explore Menu → Find us
4.3
★★★★☆
109 Reviews
Ice
10 Years of Joy · Indore

Scoops of
pure, sweet
bliss

Sundaes, scoops, and frozen delights crafted to make every moment a little more magical. A decade of smiles and counting.

Discover Sundaes → Say hello
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Open Daily· 12:00 PM – 12:30 AM· Ginger Chai· Espresso· Kesar Chai· Cold Coffee· Indori Masala Sandwich· Bun Maska· Belgian Chocolate Shake· Masala Maggi· 4.3 ★ on Google· Elaichi Chai· Open Daily· 12:00 PM – 12:30 AM· Ginger Chai· Espresso· Kesar Chai· Cold Coffee· Indori Masala Sandwich· Bun Maska· Belgian Chocolate Shake· Masala Maggi· 4.3 ★ on Google· Elaichi Chai·
Our Story

Two flavours,
one beloved
destination


Born in the heart of Indore on Mahatma Gandhi Road, Chai Affair and Ice Affair are two sides of the same love story — warmth and cool, tradition and delight, the familiar comfort of chai and the joyful indulgence of ice cream.

Ice Affair has been serving smiles for over a decade, becoming a beloved fixture of South Tukoganj. Chai Affair arrived in 2023 to complete the picture — bringing the ritual and romance of hand-brewed chai to the fore.

10+
Years of Ice Affair
1.5
Years of Chai Affair
109
Google Reviews
4.3★
Average Rating
☕ Chai Affair
Handcrafted Chai & Snacks
From classic masala to kesar pista — every cup is brewed fresh with hand-picked spices and full-cream milk. Paired with warm snacks to make the perfect evening.
🍨 Ice Affair
Sundaes & Frozen Delights
A decade of perfecting the art of the sundae. Layered with real fruit, indulgent sauces, and topped to wow. Indore's go-to destination for ice cream lovers.
🕐 We're Open
Every Day Open Now
Monday to Sunday · 12:00 PM to 12:30 AM
14, Mahatma Gandhi Road, South Tukoganj, Indore
Why Indore Loves Us

The Chai Affair
& Ice Affair Experience

☕

Freshly Brewed, Every Time

No pre-mixes. Every cup of chai is brewed to order with hand-picked spices and fresh full-cream milk.

🍨

10 Years of Sundae Mastery

A decade of perfecting recipes and reading Indore's taste. Ice Affair sundaes are a city institution.

🕛

Open Late, Every Day

Open from noon till 12:30 AM — perfect for evening outings, late-night cravings, and everything in between.

📍

Prime MG Road Location

Right on Mahatma Gandhi Road in South Tukoganj — easy to find, easy to love, impossible to forget.

Find Us

Come visit us
in Indore



📍
Address
14, Mahatma Gandhi Road,
near Havour Ice Cream, South Tukoganj,
Indore, Madhya Pradesh 452001
📞
Phone
088894 11112
🕐
Opening Hours
Monday – Sunday
12:00 PM – 12:30 AM
Open 7 days a week
📸
⭐
Google Rating
4.3 ★ · 109 Reviews
Leave us a review →
Chai Affair & Ice Affair 14, MG Road, South Tukoganj, Indore
Get Directions →
What Indore Says

Loved by our community

4.3
★★★★☆
109 reviews on Google
Read all reviews →
★★★★★
The masala chai here is absolutely divine. The spice blend is perfect — not too strong, not too mild. Kulhad adds so much character. This is my evening ritual now!
Priya S.
via Google Reviews
★★★★★
Ice Affair has been my favourite for years. Their sundaes are on another level — generous portions, great flavours. The chocolate fudge sundae is unbeatable.
Rahul M.
via Google Reviews
★★★★☆
Love this place! Both chai and ice cream under one roof is such a brilliant idea. Great ambience, friendly staff, and the kesar pista chai is a must-try.
Sneha K.
via Google Reviews
Read All 109 Reviews →
Own a Piece of Indore

Start your own
Chai Affair
& Ice Affair

One franchise. Two iconic brands. A business that runs 12 months a year in categories that never go out of demand.

Our Guarantee to You
₹4–6 Lakh Monthly Sales Potential
High-margin products. Proven recipes. Standardised chai masala packets shipped directly from us — so every cup tastes exactly like Indore, wherever you are.
12 Months Business
High Margin
Chai Packets Supplied
Full Training
Express Your Interest
Fill in the form and our franchise team will reach out within 48 hours.
* We respond within 48 hours. Your details are strictly confidential.
✓ Thank you! Our franchise team will contact you within 48 hours.
☕ + 🍨
The Complete Package
Chai Affair & Ice Affair
Both brands. One outlet. Maximum revenue.
You get the full dual-brand franchise — Chai Affair's hot beverages, cold drinks and bites combined with Ice Affair's 10-year legacy of sundaes and shakes. One space, two menus, year-round demand.

✦ Chai Affair — Est. 2023 · Fast Growing
✦ Ice Affair — Est. 2013 · 10+ Years of Trust
✦ Hot chai in winters · Ice cream in summers
✦ 365 days of demand · No dead months
What's Included
Full Franchise Support
✦ Standardised Chai Masala Packets — supplied directly by us so every cup tastes exactly like Chai Affair, in any city

✦ Complete Recipe & SOP Manual — every item, every preparation, step by step

✦ Full Operations Training — hands-on training at our Indore outlet

✦ Branding & Marketing Kit — signage, social media templates, launch support

✦ Ongoing Support — we're with you beyond Day 1
📈

Proven Revenue Model

Our Indore outlet clocks consistent monthly sales. You get a model that's been tested, refined, and proven — not a gamble.

🫙

Chai Masala Supplied

Our signature chai masala packets are shipped directly to your outlet — guaranteeing the same standardised taste across every franchise, every cup.

🎓

Complete Training & SOPs

From brewing the perfect chai to building an Ice Affair sundae — full training ensures quality never slips, wherever you are.

📣

Brand & Marketing Support

Launch support, social media templates, in-store branding, and the credibility of brands Indore has loved for 10+ years.

💰

High Margin Products

Chai and ice cream carry exceptional margins. Low cost of goods, high perceived value — a combination that builds profits fast.

📅

All-Season Business

Hot chai in winters, cold coffee and ice cream in summers. 365 days of demand means no dead months — ever.

Follow Along

Life at Chai Affair
& Ice Affair

Follow us on Instagram for daily chai & scoop moments

📸 @chaiaffairofficial
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Say Hello

We'd love to
hear from you

Whether it's a bulk order, a private event, catering enquiry, or just a quick question — drop us a message and we'll get back to you promptly.

📞
088894 11112
📸
@chaiaffairofficial
📍
14, MG Road, South Tukoganj, Indore
🕐
Open Daily · 12:00 PM – 12:30 AM
✓ Thank you! We'll get back to you within 24 hours.